What they say:
“Google something” is now the most popular way of searching for information on the internet. This is the quickest way of finding what we want in the fastest time possible. Unfortunately, the size of the internet, that is searched by Google, also means the problems for content creators. The message we want to provide to the community can be lost between millions of webpages.
How can we prevent this? With SEO – Search Engine Optimization. If we create a page that is optimize for Google Search Algorithms, we have a better chance to be found by our recipients. You only have to follow a couple of simple rules, that will make you more visible on the internet. On the infographic above you can find some SEO tips for organizations.
Why SEO is important?
“What is the best place to hide a body? On the Google second page”. This IT joke is also harsh true. Most of the users don’t go beyond the first page of search result. If your page isn’t on the top, most probably it won’t be visited by many people. That also means less interest in the activities of your organization and worse chance to accomplish your goals. That is why SEO is so important.
You don’t have to change the way you write that much. SEO rules mostly apply to the formatting and some technical aspects of writing the blog note. The only change that you have to apply to the text is to add the keywords through the whole content. In the beginning, it could be problematic, but with time, you should do this automatically.
There are many tools that can help you with this tasks. We use the Yoast add-on for the WordPress. Thanks to it, we always know, how many words minimum we have to use for article, do we have to add some headlines or alt-text to the pictures. We can recommend it wholeheartedly.
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